Trust the Leaf®

From developing science-based formulas and utilizing top-quality ingredients to adhering to current Good Manufacturing Practices (GMP), you can always feel confident about our products.

Image of a Nature's Way bottle with TRU-ID certification

We're The First Major Brand To Be TRU-ID Certified

TRU-ID is an independent testing program that uses cutting-edge DNA biotechnology to ensure the authenticity of our herbal products. With TRU-ID validation, you can be sure that the herbs listed on our labels actually match what is in our products.

Currently the certification of our Herbal Singles (green lid botanicals) is nearly complete and we are continually adding other products for evaluation and certification. Plus, TRU-ID provides ongoing compliance, which gives you another great reason to trust our brand. Simply look for the seal to find the herbal products certified authentic by TRU-ID.

Image of a Nature's Way bottle with Non-GMO verification

Proud Partners With The Non-GMO Project

In keeping with our mission to follow the best sourcing, manufacturing and testing practices, we are committed to providing non-GMO products. That's why we've partnered with the Non-GMO Project, North America's ONLY independent verification program that ensures products are produced according to the best practices for GMO avoidance. Look for the seal to discover which products are Non-GMO Project Verified.

Our quest was pure from the very beginning

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In 1968, Tom Murdock, the eventual founder of Nature’s Way®, desperately searched for a way to improve his wife’s health. After relying on conventional options without success, Tom took a leap of faith in traditional Native American knowledge of the healing power of plants growing near their Arizona home. As a result, his wife’s health improved and she lived another 25 years.


Tom’s quest to help his wife led to an herbal renaissance in America and the creation of Nature’s Way. By 1969, Tom was providing eight new herbal remedies. Now 40 years later, Nature’s Way is the preeminent brand of quality dietary supplements.

Product bottles through the years

Nature’s Way has been at the forefront of the herbal health industry. An early leader in educating consumers and retailers on the effectiveness and safety of herbal supplements, we have always supported legislative efforts that help protect health freedoms, and are constantly striving to promote better health through the power of nature.

Rooted in tradition and science on mobile

Rooted in tradition
and science

For us, the focus has always been on safety, and relying on proof of product effectiveness. While many of our products have been researched, it is vitally important to us to strike a balance between traditional medicine and modern science—making us a unique dietary supplement company that can offer traditional herbal supplements, as well as those that are backed by science.


To bring you the
quality you deserve

Our commitment to the industry we helped create has never wavered. As the first major U.S. dietary supplement company to be certified as an organic processor, our relentless pursuit for quality is evident in our product line. We offer an extensive range of health-promoting products that have been carefully scrutinized and tested, all while adhering to Good Manufacturing Practices so that we can guarantee them to exceed expectations.

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Exceeding even the highest expectations

Through our dedication to quality and safety, we’ve received an array of certifications from highly respected organizations in our industry.

NSF International GMP Certification

NSF International GMP Certification

Therapeutic Goods Administration GMP Certification

Therapeutic Goods Administration GMP Certification

Quality Assurance International Organic Certification

Quality Assurance International Organic Certification

Orthodox Union Kosher Certification

Orthodox Union Kosher Certification

Islamic Food and Nutrition Council of America Halal Certification

Islamic Food and Nutrition Council of America Halal Certification

Attracting some of the world’s best

Our commitment to providing better herbal solutions hasn’t just gained us some impressive certifications; it’s also helped us develop relationships with some very respected trade associations. Even our affiliation with Schwabe North America began because they admired what Nature’s Way stood for and quality of our products.

To keep us building towards a healthy future

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So you can always Trust the Leaf®

Nature's Way Trust the Leaf

At Nature’s Way® we haven’t forgotten our past, nor have we lost track of why Tom started the company in the first place. A simple desire to do something more for people. To help them enhance their health. This has become the basis of everything we do. The very foundation of a growing legacy of trust. And an oath to our customers that we take incredibly seriously—Trust the Leaf®.

* This statement has not been evaluated by the Food & Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

†† These indications are based solely on traditional homeopathic use. They have not been evaluated by the Food & Drug Administration.