Paving the way to wellness since 1969

See how we're celebrating our 50th birthday!

A partner in wellness for fifty years

Nature’s Way has dedicated the past 50 years to supporting your path to wellness. We’re honored to be there with you wherever your journey takes you. That’s why we’re making this whole year memorable and special – and you’re invited to join the fun. Learn more about all the ways we’re bringing wellness straight to you.

Join the Celebration

Learn more about what’s in store for our birthday. Experience all the ways we’re commemorating 50 years as a leading supplement brand.

Mandy Moore

We’ve joined forces with actress and wellness advocate Mandy Moore. Nature’s Way is partnering with Mandy throughout the year to bring wellness to you, celebrate 50 years, and give back to those in need.
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Giving Back

To celebrate our birthday, we’re partnering with Vitamin Angels. We’ll pledge a donation to help Vitamin Angels continue its work to protect the health of millions of mothers and young children in the U.S. and around the world.
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Wellness Partners

For the past 50 years, we’ve been on a mission to create positive change in people’s lives. It’s why we’re teaming up with a group of dedicated health advocates to make wellness accessible to even more people.
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Back to Nature

At Nature’s Way, we strive to help people live their best lives using the gifts of nature. To live up to that vision, we believe we need to care for the planet and people that provide those gifts.
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birthday buzz

You can find Nature’s Way featured in all your favorite places! Check out some of our recent coverage to discover how we’re paving a better way to wellness.

Chalkboard Article

Take a peek into Mandy Moore’s wellness routine on The Chalkboard mag’s Mornings With…series.

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Home and Family

Mandy Moore tells Organic Authority her secrets to radiant health – and they’re smart, simple, and totally doable.

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Mind Body Green

Learn how Nature’s Way partner Mandy Moore refocuses and stays balanced during the summer.

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Share your way to wellness with us! Join the conversation (and celebration) on social media using #mywaytowell.

Go To Natures Way

From herbal supplements to homeopathic remedies, probiotics and multivitamins, we’ve been a trusted brand for 50 years. Learn more about our brands and products.

St. John's Wort




The way we help you live healthier

Paving your own way to wellness? Check out some of our customer favorites and explore our products.

Supports Healthy Bones and Immune Function*


Made with Black elderberry extract standardized to BioActives® (flavonoids), vitamin C, and zinc – and they taste great too!


High Potency, complete & diverse nutrition specially formulated for women in a once daily tablet


Specially formulated for women with a proprietary blend of Lactobacilli and Bifidobacteria probiotics including researched strains to support digestive, immune, and vaginal health.*


* This statement has not been evaluated by the Food & Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

†† These indications are based solely on traditional homeopathic use. They have not been evaluated by the Food & Drug Administration.