Press Releases

6/25/2020 - Nature's Way® Announces Alive!® Teen Gummy Multivitamin For Him And Her

GREEN BAY, Wis. (June 25, 2020) – Nature’s Way, an industry-leading, consumer-trusted dietary supplement provider, announced today the launch of Alive! Teen Gummy Multivitamins. The adolescent life stage is a crucial time for development and the Alive! Teen Multivitamin is a dedicated supplement to help teens build a foundation for healthier lives in today’s modern world. The Multivitamins contain an excellent source of 17 vitamins and minerals including A, C, and D and Lutemax 2020 to help eyes filter blue light produced by the sun, LEDs and electronic devices.*

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2/5/2019 - Nature's Way® Kicks Off Partnership With Mandy Moore To Celebrate 50th Birthday

GREEN BAY, Wis. (Feb. 5, 2019) – Embracing a major milestone, Nature’s Way® is proud to celebrate its 50th birthday in 2019 through a partnership with actress and wellness advocate Mandy Moore. With a shared passion for pursuing the highest-quality wellness alternatives, Moore and Nature’s Way will empower people to embrace a better way to wellness. As part of the celebration, Nature’s Way will make a charitable donation to Vitamin Angels to support its mission of giving those in need access to life-changing vitamins and minerals. Consumers can join the celebration with Nature’s Way and learn more about Mandy Moore’s personal wellness journey at

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11/6/2017 - Nature‚Äôs Way® Launches New Single Herb Powder Line

GREEN BAY, WIS. (NOVEMBER 6, 2017) – Nature’s Way® Brands, LLC, one of the most recognized and trusted consumer dietary supplements brands, has introduced a new line of Single Herb Powders made with premium, dried herbs. The full line includes three herbal powders, selected for their unique health properties: Standardized Turmeric Powder to support joint health*, and Beet (Beta vulgaris) root contains sugars and starches that make it a source of energy.* and Activated Coconut Charcoal Powder for internal cleansing*. These powders quickly dissolve in any beverage, making it easy to absorb the wellness benefits of turmeric, beet root or activated coconut charcoal. The new powders are now available at select grocery and natural food retailers nationwide.
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* This statement has not been evaluated by the Food & Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

†† These indications are based solely on traditional homeopathic use. They have not been evaluated by the Food & Drug Administration.