Q:
Why does Pure Rip™ with BR-DIM® use DIM and not I3C?
A:
Diindolylmethane (pronounced: dye-indo-leel-methane), or DIM for short, as well as indole-3 carbinol (I3C) are plant nutrients found in broccoli, cauliflower, cabbage, and other related vegetables. Research has shown that DIM improves the way estrogen and other reproductive hormones are metabolized in the body.* However, the research on I3C has been mixed, with some studies showing benefits and other studies having negative results.As a dietary supplement, DIM provides the exact compounds that are found in vegetables. It’s fully active and ready to be absorbed, while IC3 must first be synthesized into DIM after it’s digested. When combined with vitamin E and phosphatidylcholine, DIM is highly absorbable. IC3, on the other hand, has an unpredictable absorption rate. The stability of IC3 is very low compared to DIM’s, too. Some research has shown IC3 may cause certain side effects, including stomach upset and dizziness; DIM has no known side effects. Therefore, Pure Rip™ with BR-DIM® features active DIM. There is no I3C in the product.
Q:
Pure Rip™ with BR-DIM® contains diindolylmethane (DIM). Isn’t DIM for estrogen balance in women?
A:
While women need much more estrogen than men, both genders make estrogen. Similar to women, men can experience estrogen dominance. DIM not only promotes healthy estrogen metabolism in men, it can also promote a more desirable action from testosterone.†
Q:
What is DIM (diindolylmethane) and how does it work?
A:
Diindolylmethane (DIM) is a naturally occurring phytochemical found in cruciferous vegetables, such as raw broccoli. It takes two pounds of raw broccoli to equal the amount of DIM in one tablet of Pure Rip™ with BR-DIM®. The role of DIM in the body is to support healthy estrogen metabolism and hormonal balance, two factors known to prevent estrogen dominance.*