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Valley with a river, greenery, and snow-capped mountains under a cloudy sky.

HOW WE STARTED

Rooted in the wisdom of nature

Nature’s Way began in 1969 when our founder, Tom Murdock, sought a way to improve his wife Lavoli’s health. After trying conventional options without success, Tom turned to Native American herbalists to explore the traditional powers of plants. Lavoli’s health improved beyond all expectations (she lived another 25 years!), and Tom began his life’s quest to discover and share “Nature’s Way” to wellness.

HOW WE GREW

Trusted for uncommon quality

With over 55 years of experience, we’ve evolved to become industry leaders in how supplements are made. Follow this link to get the juicy details, learn why you can count on our quality standards, and explore the many ways your herbs, vitamins, and minerals are tested.

If it's on the label, it's in the bottle

  • lab worker

    Regulatory responsibility

    Every supplement we make is tested from formulation to finish and meets all FDA and CFIA requirements for dietary supplements in the United States and Canada.

  • Manufacturing supplements: equipment for sorting capsules.

    World-class standards

    Our parent company, Schwabe, is one of the oldest plant-based pharmaceutical manufacturers in Europe. Nature’s Way applies the same high standards to supplements.

  • vitamins and supplements power

    Exceptional ingredients

    With decades of sourcing from all around the world, we have the secret skills, know our suppliers, understand the ecosystems…and still test every ingredient we receive, just to be sure.

old tree with exposed roots

WHY WE'RE HERE

At our core

We know it, you know it: nature is a great problem solver! That’s why we look to the natural world to help you live your best life. We also believe in supporting the planet’s wellness and strive to protect her resources through such actions as eliminating half the virgin materials in our packaging.

Aerial view of our geothermal project at our Challenger manufacturing plant and office

HOW WE OPERATE

Caring for Earth's resources

Nature’s Way is making moves toward carbon neutrality in the future. One is converting our primary manufacturing facility to sustainable geothermal power. We’re tapping an energy source 500 feet beneath our Green Bay headquarters that’s expected to:

  • Reduce our carbon emissions by 848 tons every year 
  • Reduce our reliance on natural gas by approximately 7,100 dekatherms (enough to power about 208,000 average U.S. homes for a month) (1)
  • Preserve, rather than deplete, the planet’s resources and continue to generate energy for the next 100 years

1. Source: https://www.openco2.net/en/co2-converter 

Nature's Way Ginger Root supplement bottle on a blurred background

HOW WE'RE SHOWING UP

Ever-evolving to do better

We undertake at least one major annual project to improve how the business impacts our planet and people. In a recent push, we moved all 235 Nature’s Way herbs to 97% post-consumer recycled (PCR) bottles! It was a big job, but our teams were motivated to make packaging more sustainable and did it in under a year.

bee on a flower

WHAT MAKES US UNIQUE

Pioneering herbs, vitamins, and minerals

Nature’s Way sprouted from herbs and developed deep roots in quality to grow to over 800 products today. Our rich history means we have the depth, breadth, and best-in-class capabilities to cross-pollinate innovation. As leaders in the industry, we serve in organizations like the Council for Responsible Nutrition and the International Probiotics Association.

Group of people in a laboratory setting wearing white lab coats and hairnets.

WHO WE ARE

Made by awesome people

Most supplement brands’ products are produced off-site. We have our own production facilities on-site to guarantee the quality of our products, along with:

  • Nerdy geniuses who test formulas from beginning to end
  • Mad scientists who dream up our innovative products
  • Award-winning manufacturing engineers and technicians
  • True believers and cheerleaders in business and marketing
  • A shared passion for health and compassion for people

Where the magic happens

  • Green Bay, WI

    Our state-of-the-art manufacturing, distribution, testing labs, and primary headquarters are in Green Bay and filled with Packers fans.


    3480 E. Mason Street
    Green Bay, WI 54311 

  • Minneapolis, MN

    Our marketing, advertising, and sales people are headquartered in Minneapolis, just down the street from the Vikings, so we have some interesting get-togethers.

    100 N. 6th St Suite 210C
    Minneapolis, MN 55403 

  • Canada

    Our Canadian team is based in Dartmouth, Nova Scotia. They don’t understand why we’re not talking about hockey.


    4-15 Garland Ave
    Dartmouth NS Canada B3B 0A5 

Know What’s In Your Bottle

Discover the quality testing and more behind your herb, vitamin, or mineral.

Don't see your product or ingredient? View all product testing, or check back! We're under construction.

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Nature's Way®

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